About Us

NewJeans Merch is an online store built around one group’s catalog: NewJeans’ music, eras, and member activities, turned into apparel fans actually want every day.

NewJeans is a South Korean girl group under ADOR, a HYBE label, who debuted in July 2022 with the single album “New Jeans.” The group built its identity around a Y2K-inspired sound and style, quickly becoming known for hits including “Attention,” “Hype Boy,” “Cookie,” “Ditto,” “OMG,” “Super Shy,” and “How Sweet.”

Following a public dispute with ADOR in 2025, the group returned in 2026 with a four-member lineup — Minji, Hanni, Haerin, and Hyein — continuing to release new music and visuals under ADOR. New eras keep giving us fresh designs to work with, so the catalog keeps growing rather than staying frozen on one release.

The catalog covers hoodies, cropped hoodies, sweatshirts, T-shirts, and tracksuits, with designs pulled from era artwork, promo photography, and the group’s own branding.

Every piece is built on quality basics — soft, durable fabric designed for everyday wear, not just a single comeback. Each listing includes a real size chart so you know exactly what you’re getting before you order.

NewJeans Merch ships worldwide, with free shipping on orders over $49. Whatever question you have — about sizing, an order, or anything else — our team is reachable at contact@newjeansmerch.com and happy to help.